Peer Response for Laura's Blog

Laura explains the effective endorsement of beer by super stud, Lance Armstrong. She explains how he is a great celebrity to endorse anything, because he has a reputation of being physically fit and many people supported his “Livestrong” campaign. The beer he advertises is Michelob Ultra Light Beer. Laura quotes Lance’s opinion of the beer and how he honestly likes to drink it on occasion, therefore, is proud to support it. Lance portrays the image of a healthy, well rounded human being, which is why his endorsement for a light beer seems believable.

I enjoyed Laura’s post on Lance Armstrong’s alcoholic endorsement. I find it amusing and odd for a professional athlete to sign a market deal with an alcoholic beverage company. She chose a very interesting topic and supported it well with her link to www.nysportsjournalism.com. The article on this webpage explains in detail about Armstrong’s endorsement of the alcoholic beverage. It begins by explaining how it may seem unusual that an athlete as popular as Armstrong would promote alcohol. It also explains how the NFL, NBA, and Major League Baseball do not allow their athletes to sign marketing deals with alcoholic beverage companies. I can understand why this is, because I know that these pro sports represent total fitness and wellbeing: and alcohol is not something that most people would think of as healthy. However, this article explains that Michelob Ultra stresses the point that its beer is so light in calories, that it is the perfect choice for people who are into health and fitness. Michelob is honored to have Armstrong as their spokesman, because he has dominated in his sport for years and he can relate to people who are active but do enjoy a nice cold beer once in a while.